A well-maintained Google Business Profile plays an important role in how dermatology clinics appear in local search results and on Google Maps. However, many clinics unknowingly miss key elements or maintain profiles inconsistently over time.

This checklist outlines the core components dermatology clinics typically review when maintaining a Google Business Profile. 

1. Business Information Accuracy

Ensuring accurate and consistent business details helps Google understand and trust your clinic’s identity.

Checklist:

• Clinic name matches official branding (no extra keywords)
• Address format is consistent with signage and website
• Phone number is active and reachable during business hours
• Website link directs to the correct clinic page
• Business hours are updated (including holidays)
   

2. Primary & Secondary Categories

Categories help Google determine when your clinic is relevant to a search.

Checklist:

• Primary category reflects your core service (e.g., Dermatologist)
• Secondary categories are relevant and limited in number
• No unrelated or overly broad categories added
• Categories align with services offered on your website
   

3. Services & Treatments Section

The Services section helps clarify what your clinic offers without relying on keywords alone.

Checklist:

• Core dermatology treatments listed clearly
• Cosmetic and medical services separated logically
• No duplicate or misleading service names
• Services aligned with actual in-clinic offerings
   

4. Business Description

Your business description provides context about your clinic to both users and Google.

Checklist:

• Description is clear, professional, and factual
• Avoids promotional claims or superlatives
• Mentions core dermatology services naturally
• Updated if services or focus areas change

5. Photos & Visual Content

Visual content helps users understand your clinic before visiting.

Checklist:

• Exterior photos showing clinic entrance
• Interior photos of reception and treatment areas
• Team or clinic environment images (where appropriate)
• Images are recent, clear, and professional
• New photos added periodically
  
   

6. Reviews & Engagement

Reviews influence trust and user engagement, beyond just star ratings.

Checklist:

• Reviews received on a regular basis
• Professional responses to positive and neutral reviews
• Thoughtful handling of critical feedback
• No incentivized or inappropriate review requests
   

7. Posts & Profile Activity

Regular updates signal that a profile is actively managed.

Checklist:

• Informational posts shared periodically
• Clinic updates or announcements added when relevant
• Posts are accurate and non-promotional in tone
• Outdated posts removed or refreshed
   

8. Questions & Answers Section

The Q&A section can influence patient decision-making.

Checklist:

• Common patient questions reviewed
• Accurate answers provided where needed
• No misleading or speculative responses
• Periodic monitoring for new questions
   

9. Website & External Consistency

Consistency across platforms supports credibility.

Checklist:

• Name, address, and phone number match website details
• Services listed on website align with GMB profile
• No conflicting information on major directories
• Clinic branding consistent across platforms
   

10. Ongoing Monitoring & Maintenance

A Google Business Profile requires regular review.

Checklist:

• Profile reviewed monthly for accuracy
• Insights checked for unusual changes
• Competitor activity observed periodically
• Updates made when services or timings change
   

Final Notes

This checklist reflects common areas dermatology clinics review when maintaining a Google Business Profile. While no checklist alone can determine rankings, consistency, accuracy, and regular engagement help create a clearer online presence for both users and search platforms.